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Stallholder Profile!

Say ‘Hello’ to Guy, Claudia & Pablo!

Who are you?

Ruffley’s is a shop dedicated to dogs. Ran by Guy, Claudia & Pablo (Our pet terrier). 

We started when the puppy boom of 2020 occurred during lockdown and have never looked back. 

What do you sell?

We sell everything you could imagine for your dog. Whether that’s food, treats, chews, clothing – you name it, we will be able to help you in some way. 

What makes your business unique?

Our business is unique in the way that it originated. We started Ruffley’s as a result of getting our first dog and it is where all our passion has come from. Our own dog Pablo came to us with a broken leg and as a first-time owner with a puppy I was lost, looking for help in the pet shop aisles with toys, treats, accessories that either added to his leg problem or were not good enough to distract him. 

As my partner, Claudia, who is a Vet helped with his rehabilitation and I started to design products that would keep him entertained during the months of crate rest, we discovered a common problem shared by multitudes of other owners…the pet industry was rife with low quality, sometimes dangerous products. 

Pairing my knowledge of business with my partners expertise as a Vet, we created Ruffley’s. We aim to solve the quality crisis through providing products that have a story, a reason to be on the ‘shelf’. 

Do you have a favourite item that you sell?

It is hard to say, as everything we sell is consciously thought about and directed at solving a problem or making everyday dog ownership easier. On a personal level our Paw & Nose Balm is a market leader, one of the first products we brought out and is created entirely at home by us, handmade with all natural ingredients. It creates the perfect gift or the perfect present – helping little paws from the harsh winters and hot summers. 

What do you think is the best part of what you do?

Ruffley’s has grown into a beautiful community of dog lovers and likeminded individuals – sharing experiences, we run an online shop solving problems that others face and we help to fix. Our socials have let us see our products being used and helping others which makes us smile everyday. We also get to meet numerous customers at market stalls that come to see us and say hello to their dogs! 

It’s a really fun job that’s always evolving and keeps us on our paws! 

You can contact Guy & Claudia at the following website or via email:

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